Want to Become Kraft’s First Official Food Hacker?

Are you a kitchen aficionado?  Do you have simple everyday food hacks that make your life easier and make your friends wonder how you did it?  Do food hacks literally make you giddy and also make you wonder why no one else thought of your genius idea first?  Then, my friend, Kraft has something VERY promising to chat with you about (sit down, grab a slice of cheesecake and keep reading…)

Kraft Canada knows that consumers have never been more committed to eating better, yet busy lifestyles force many to make compromises for the sake of convenience. Enter food hacking — a growing movement aimed at helping time-starved families cook tasty meals, using unexpected twists and elements of inspiration.

Food Hacking is serious business. It’s not just a fancy title for a foodie who can Instagram a picture of their meal. It’s an emerging food trend and social conversation. And it’s something Kraft Canada is helping to amplify in stores and online, showing consumers that when it comes to meal preparation, it can be as easy as “Get these. Do this. Done.”  <—- I love this!

To bring Food Hacking to a new level, Kraft Canada is launching a national talent search for our nation’s ULTIMATE Food Hacker!   This is a pretty big deal! A real PAYING opportunity with real credibility.

The selected winning candidate will be Kraft Canada’s official Food Hacker, develop new Food Hacking recipes and drive food hacking content through Kraft social channels. This once-in-a-lifetime opportunity comes with a one year contract including a total of $25,000 in compensation and a generous monthly food allowance designed to inspire creative food hacking solutions.

“We’re looking for someone who is dedicated to food hacking, has a big personality, is open to trying new things and — most importantly — loves to cook,” says Natalie Wallace, Brand Assistant, Kraft Canada.

Kraft Food Hacking Skills and Specifications

• Workmanship – Proficiency with all kitchen tools of the trade, including but not limited to sporks, splades and trongs
•  Ingenuity – Thinking “outside the box”  to develop recipes that avoid serving food “out of a box”
• Adventurous – Eagerness to embark on kitchen odysseys to discover and refine signature dishes;
• Digitally Savvy – You don’t use dial-up and you know how to express yourself within a 140 character limit.

Roles and Responsibilities

The Kraft Canada Food Hacker is a fearless kitchen leader who charts his/her own course with everyday ‘regular’ items and makes them new and exciting. Some of the roles and responsibilities include:

• Create and curate food hacks;
• Drive the Kraft food hacking conversation across the country;
•  Be the face of food hacking for Kraft Canada;
• Smile for the camera online, in print and on TV;

Here’s an example of a Food Hack from Kraft Canada.  If you read the recipe below and think, “Pfffft – I got this,” then I encourage – no I insist – you enter this contest.  What have you got to lose?  The ultimate winner has a ton of good things to gain, and I’m waiting for Kraft Canada’s official Food Hacker to bring it. No, really. To my table. Please?