Giveaways and Reviews

Be Radiant With Idealia Life Serum

Vichy IDEALIA Serum

Do you use a serum?  Daily?  Do you know what a serum is and why it’s amazing for your skin?

If the majority of your answers above are “no”, that’s OK.  I was right there with you.  Advertising lately has been focused on a few key ingredients and products when it comes to women’s skincare products.  Serum is definitely a hot item but I wasn’t entirely sure why I needed it and where it fit into my beauty routine.

Serums are like a mega-dose of all things good for your skin.  They’re packed with vitamins, nutrients and anti-aging technology all in one pretty little bottle.  I love pretty bottles and Vichy’s Idealia Life Serum definitely wins for presentation.  What’s inside, always, is what matters most so let’s look at what’s inside this pretty little bottle.

Enriched with a unique combination of LR2412+LHA molecules, the formula helps transform and protect skin exposed to stress, pollution, smoke or an unbalanced diet. This is what Vichy refers to as behavioral aging.

“Behaviourial aging is the visible result of everything our skin is subjected to, whether through our lifestyle, behaviours, or the environment in which we live,” says Patricia Pineau, scientific communications director of L’Oréal Research and Innovation. That means factors like diet, smoking and pollution, all of which can have a negative impact on our skin. This type of aging is different than ‘chronobiological’ aging, which, Pineau explains, depends on age and the passage of time, as well as hormonal aging. It also explains why two women of identical age might have noticeably different skin: One’s lifestyle might be completely different than the other—a slower-pace, cleaner air, less sun. Thus, Idéalia concentrates on repairing and protecting skin against daily onslaughts.

Hmmm…I can definitely get behind the idea of combating behavioral aging!  Now I had to determine how and when to apply the product.  When dispensing a pea sized amount onto my hand, it actually glimmers!  After applying it on my skin, I was left with a very light (hypoallergenic) scent of white florals and hydrated, glowing, skin.  Consider it a base before your base.  You can then apply your daily moisturizer or skip it and apply makeup on top.  Or, like me, you can simply leave it be and start your day with just Vichy Idealia Serum on your face.  Soft?  Indeed.  Pretty bottle?  For sure.  Serum applied and combating behavioral aging while I sip my coffee?  Like a boss.

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