For most people, their car is an extension of their home. Between commuting to work, running errands or driving to various leisure activities, Canadians spend, on average, approximately, 486 hours a year in their vehicles, according to a recent online survey conducted by Leger Marketing on behalf of leading car care brand Armor All – that’s the equivalent of more than 20 days!
It’s no surprise that most Canadians (nearly 90 per cent) recognize the importance of a clean car. In spite of this a majority (91 per cent) only clean the interior and exterior of their cars a few times a year. Canadians prefer the ‘DIY’ approach when it comes to cleaning their cars with more than half (63 per cent) claiming that they clean the interior or exterior of their cars themselves.
Armor All Survey Findings:
– According to the survey, more than three-quarters (83 per cent) of Canadians use a commercial car wash only once a year and nearly half (48 per cent) say they only spend between $5- $10 on commercial car washes each time.
– 49 per cent of respondents cite lack of time as the number one reason for not cleaning their car
– On average one in 10 Canadians never clean the interior (12 per cent) or exterior (10 per cent) of their cars
– Canadian men care less about the cleanliness of their car (29% of men say that a clean car is not that important to them vs. 22 per cent of women)
– British Columbians tend to spend more money ($10-$20 per visit) at commercial car washes. (42 per cent of residents of British Columbia pay $10 – $20 per visit vs. 27 per cent in the rest of Canada)
– Only a handful of Canadians state that being in their car for an extended period of time (3 per cent), special occasions (2 per cent), or being afraid others might judge them because of their dirty car (2 per cent) as a top reason for keeping their car clean.
Regardless of Canadians’ motivations for cleaning their car, given how much time Canadians spend in their cars, much like auto insurance, regular car care should be a non-negotiable. Whether cleanliness is your main concern or you’re looking to achieve a ‘showroom’ look, Armor All offers a broad range of car care products to suit the diverse needs of today’s car owners.
Stay tuned for an Armor All giveaway just in time for Father’s Day – coming soon! 😉
Armor All are the best and the only products that we use to keep our vehicles looking their best! Weekly cleaning!
I love having a nice clean interior of my vehicle
Huh! Interesting facts!
I fit in with the DIY cleaner – once a year (after winter ends) I will pay the $20 to go to a place that wash the car inside and out, but otherwise that is just too much!