Gift Guide Gifts for Him

Get Your Prince Charming Mistletoe-Kiss Ready with BIC Flex4

Looking for the perfect stocking stuffer? A recent survey commissioned by BIC® Flex4® disposable razors uncovers that almost two-thirds of women (62 per cent) prefer their guy to have a soft, smooth shaven face when it comes to kissing their man. Well-groomed facial hair comes in a distant second at 27 per cent of respondents.

“This Holiday season, BIC is ready to help guys put their best face forward,” says Pasqua Chimienti, Brand Manager, Shavers, BIC Inc. “From family gatherings and festive nights on the town, to New Year’s Eve parties, we know that Canadians will be up close and personal with those they love and we want to make it easy for guys to get a great shave at an affordable price.”

BIC offers men a variety of options to help them make the most of every shave. The BIC® Flex4® disposable shaver features four flexible blades that individually adjust to your skin for an ultra-smooth shave with a lubricating strip with aloe and vitamin E for a smooth glide. BIC® Flex4® is sold in three packs at most major drug stores and department stores across Canada ($6.69 – $8.99).

In addition to great razors, BIC also offers shaving tips to help guys keep it smooth this holiday season and beyond:

1. Shave in the morning. Your skin is at its best after a night’s rest.
2. Wash your face first. Clean skin will help prevent infection.
3. Use hot water. Humidity and warmth increase skin elasticity and soften the toughness of hair.
4. Apply shaving cream or gel in a circular motion. This softens and lifts your hair and smoothes the skin for a closer shave with less irritation
5. Use both hands. One to hold the razor; the other to pull and stretch your skin. BIC® Flex4® razors help in this area thanks to a rubber guard bar that gently stretches the skin for a more precise shave.
6. Remember hair grows in different directions on your face. First go with the grain, then go against the grain.
7. Keep control. Use short strokes. Don’t press too hard. The four spring-mounted blades and pivoting head of the BIC® Flex4® help to distribute pressure and easily follow the sensitive contours of the face.
8. Don’t forget to rinse. When you’re finished, rinse your razor under hot running water – it’s the most hygienic and effective way to clean it.
9. Splash your face with cold water. It will close up your pores.

While the above tips might be obvious for seasoned shavers, if you have a new shaver in the house – these might be worth mentioning to him, mom. 😉

This holiday season, help get your prince charming mistletoe-kiss ready with BIC® Flex 4™ disposable razors! A recent survey commissioned by BIC reveals that almost two-thirds of women prefer their guy to have a soft, smooth shaven face when it comes to kissing their man. To help guys put their best face forward, Feisty, Frugal and Fabulous and BIC is offering you the chance to win a prize pack valued at more than $50. For more information, please visit: www.bicworld.com.

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