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Marketing Genius – Toyota’s Swagger Wagon Video

Thanks to my friend Nicole who sent me the link to this video on You Tube today. Have you seen it yet? If not, I’m thrilled to share it with you first because this baby is going viral! I cracked up, and the song is now stuck in my head.

Do you drive a mini-van? Have you pimped it out to look cooler? We haven’t made the switch yet. Ok, embarrassingly enough (because this is sooo not a frugal success story), we did make the switch on an impulse buy 2 summers ago and lost a ton of money in the process. You see, we thought we needed a van and test drove ONE and purchased it that day. Total impulse buy and total mistake – we had no idea that other vans out there had some fan-fricken-tastic features and ours was a bit of a bottom-of-the-barrel one in terms of options.

So, we have agreed that if and when (I think it’s inevitable) we move to a van from our current SUV, it has to be pimped out with tons of great features. This video might just sway me to check out Toyota when we start shopping. Check it out, yo.

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