Vichy LiftActiv Advanced Concentrate

With age, skin undergoes important changes to both the epidermis and the dermis. Aspects of this aging process include: thinning of the epidermis, flattening of the dermo-epidermal junction, general reduction in the extracellular matrix (ECM), gradual decrease in the production of collagen and elastin fibres by the fibroblasts and an increased destruction of these macromolecules by specific enzymes.

Moreover, as we age, our skin’s natural production of hyaluronic acid slows down. These changes which occur with age can alter the skin’s surface appearance and fine lines can develop into deep wrinkles and folds.

After 11 years of research and 20 molecules screened, Vichy creates an exclusive association of powerful active ingredients: LR2412 is combined with Pure Retinol in our highest concentration, to achieve for the first time a double action on wrinkles and facial expressions.

Research demonstrates that signs of aging can not only make someone look old; but also sad, stern or angry even if they’re not, due to deep, vertical wrinkles. Up until now, the only way to treat deep vertical wrinkles and erase saddenes expressions, was prescription Retinol or injections and fillers.

New Vichy LIFTACTIV Advanced Concentrate:

In 1 month, advanced double action:
1. ACTION ON WRINKLES:
Visibly fills and smoothes all types of wrinkles, even the deep and vertical ones
2. ACTION ON FACIAL EXPRESSIONS :
Reveals more positive facial expressions.

This lightweight texture is a revolution and offers a superior sensorial experience even with Retinol.
• Its refreshing and ultra-fast absorbing texture is non-greasy and non-sticky, making it an excellent base for make-up.
• Liftactiv Advanced Concentrate is rich in hyaluronic acid, and because of its hygroscopic properties, it allows the skin to retain water which results in a sensation of lasting hydration and smoothed skin surface thanks to its plumping effect.
• Vichy Thermal Spa Water, naturally rich in minerals, brings its soothing, regenerating and fortifying properties to the formula.

Women are convinced by Liftactive Advanced Concentrate formula:
100% found it pleasant to use
95% said that the product penetrates quickly
100% said it’s gentle on their skin

The above is just a small sampling of the information available on this product online!  It’s clear Vichy is very excited about this innovation in wrinkle reduction!  I received this in the mail over the holidays and knew it had to be special!  I set it aside until I had time to read through the information to ensure I was using it properly.  I haven’t been using it more than a few weeks and – because based on the price point I consider it special – I am only using it on those wrinkles rather than the whole face (though it does make a great base for makeup).  I can feel it tingle on my skin so I’m assuming that means it’s working, right?  So far, so good.

Look for Vichy LiftActiv Advanced Concentrate in drugstores starting this month, at a suggested retail price of $49.50 for 30ml.

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