The Canadian Soccer Association announced its new long-term corporate partnership with Garnier-Ombrelle!
“Garnier-Ombrelle is proud and excited to team up with the Canadian Soccer Association to promote being active and protected while under the sun,” says Frank Kollmar, Vice President – Consumer Products Division of L’Oreal Canada. “As an assistant coach and a father of two active soccer players, I know how important protection is on the field. Much like shin guards protect players’ bones, Garnier-Ombrelle, Canada’s number #1 recommended sun protection brand by dermatologists and pharmacists, will deliver the same protection from the sun. Since 80% of sun damage occurs during childhood and teenage years, the focus of Garnier-Ombrelle’s multi-year partnership with the Canadian Soccer Association will be aimed at increasing sun safety awareness among youth starting with The Active StartSoccer Fest Program. Garnier-Ombrelle is happy to provide the safest place under the sun for the youth participants of the number one outdoor team sport in Canada.”
Garnier-Ombrelle wants to make a lasting impression on ‘soccer loving’ youth by shedding light on the important subject of encouraging the integration of sun protection into their routine early on – building good habits for years to come. With the added sun exposure comes some sobering statistics from the Canadian Skin Cancer Foundation:
- One in every three cancers diagnosed worldwide is a skin cancer, 80-90% of which are caused by ultraviolet (UV) radiation
- Over 80,000 cases of skin cancer are diagnosed in Canada each year, more than 5,000 of which are melanoma, the mostly deadly form of skin cancer.
“The members of Canada’s Women’s National Team are phenomenal role models for youth in terms of their achievements in athletics, and also in their use of sun protection. With National Sun Awareness Week around the corner, this partnership with Ombrelle will play an important role in educating Canadian families about the importance of sun protection from anearly age. Regular sunscreen use in early childhood helps to develop good sun protection habits, which reduce the harmful effects of the sun,” Dr. Sonya Cook, (Dermatologist) Compass Dermatology Toronto.
“The Canadian Soccer Association is thrilled to join forces with Garnier-Ombrelle in encouraging sun safety for soccer participants, both on and off the field,” said Peter Montopoli, General Secretary, Canadian Soccer Association.
“The support of a major lifestyle brand such as Garnier-Ombrelle is key for the development of our sport, from grassroots to National Teams, and we look forward to continuing to grow the beautiful game in our country through this new partnership,” Montopoli added.
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