Along with multiple other changes in the past year, it’s not only my body that’s gotten lighter! I’ve gradually worked my way to a lighter shade of hair colour, with blonde highlights. Truth be told, I’ve learned that blonde works better to cover up any grey strands (my sparkle, as I call them!)
Maintenance of blonde hair isn’t all that hard; regular visits to my stylist and quality hair products ensure that my hair stays it’s lovely new hue, but not all products are created equal of course. For that very reason, Joico has created Blonde Life, a luminous line of care and lightening products, created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy and intentionally blonde.
Joico’s latest addition to its popular new line for blondes – the new Blonde Life Brightening Veil! This all-in-one, latest addition to the line is a true wonder. It’s a multi-tasking powerhouse that treats vulnerable blonde locks and protects them from mechanical, thermal, and UV damage, so you end up with only the most beautifully brilliant, healthy-looking blonde that shines! Ward off everything from UV and frizz, and stay shinier and healthier than ever. Step into the light and let your blonde locks shine stronger and brighter with new Blonde Life Brightening Veil.
Why you’ll love it:
• Instantly detangles
• Shields hair from UVA/UVB rays protecting hair-color against damage and fading due to exposure
• Helps keep blondes brighter
• Provide protection from thermal styling up to 450° F (232° C)
• Leaves Hair soft to the touch
• Instantly boosts shine
• Reduces frizz
• Makes hair more manageable
• Improves elasticity
• Hydrates thirsty hair
• Doubles strength (against combing breakage on damaged hair vs. non-conditioning shampoo)
Joico is passionate about taking care of your blonde hair; keeping every strand strong, protected and perfectly on-tone with its game-changing Brightening Shampoo, Conditioner, Masque and now the new Brightening Veil, which all pair intensely nourishing ingredients with cutting-edge science. So here’s to you Blondes-by-choice! Joico promises to celebrate you, applaud you, believe in you, because they understand you and are committed to you. So embrace the idea of going blonder, we’re in this together to help you live the Blonde Life!
BLONDE LIFE Brightening Shampoo 10.1 oz. $16.99 SRP • Brightening Conditioner 8.5 oz. $17.99 SRP Brightening Masque 5.1 oz. $19.99 SRP • Brightening Veil 5.1 oz. $19.99 SRP
Go to Joico.com to find out where to purchase.
One of my readers is going to win this JOICO Blonde Life prize package (total value $75). Simply fill in your name and email address in the form below to get started – lots of bonus entries available too! Good luck everyone!
I have blonde highlights and would love this prize to make them look better longer
I would love to win because I have naturally blonde hair with blonde highlights added in, and I am always looking for great products to keep my hair colour light and bright. These sound amazing for that!!
My hair needs a bit of lightening in the summer
My blonde hair is getting duller as I age, so I’d love to try this stuff.
I have blondish hair with extra highlights I’d love to use product to help it stay nice longer
I would love to win this for my eldest daughter who always has blonde highlights in her hair!
I would love to win this for my beautiful blonde mom!
I love to win this for my daughter who has blonde hair.
I would love to win because I have blonde hair and I’d love to see how it works. Plus Joico has amazing products !
I’m a blonde and this would be perfect for me!
My hair is so dull after a long winter so i would love to try these products.
Became a full on blonde two years ago, and never looking back 🙂 would love to try!
My daughter would like this hair products collection
I would like to win the JOICO Blonde Life prize to care for my new color. I plan to lighten and brighten my hair before my school grad reunion for a fresh look.
I as well as others commenting have blonde highlights that this would help keep nice.
I find blonde helps hide the grey too!! I’m a natural brunette and usually have some highlights but am trying out a full blonde for the summer. Would love to win this to help keep my new hue amazing!!!
I would love to win this because my hair is coloured blonde and this would be perfect to make my colour last.
I’d love to win since I am naturally blonde and have coloured my hair for a few years so this would help brighten it up.
Joico has been creating great products to care for hair for many years! My daughter would love this!
I would love to win as I have blonde hair that is turning grey and this would be great to try out
I have blonde hair & could use this collection.
I would love to win!! I like Joico products & happen to have a blond panels in my hair that could use blond specific products. Thanks!
Always looking for great new products for blond hair! This looks amazing!
love to win this. I’m a dirty blonde and love to go blonder
I’m a natural blonde, but always go darker over winter. So this would help pep my hair up, along with the sun.
I’d love to win this to pamper my blond hair!
I would love to try this as I have just gone lighter for the summer!
I’ve been blonde my whole life, and I don’t imagine that will change if I can help it!…Joico has a great line of products and I would love to try Blonde Life, I could definately benefit from better results than I’ve been having with other products
I’d love to win as I have a golden shade of blonde hair and would love to liven it up!
I would love to win as I am a blondie whose hair could use a little TLC 🙂
I would love to win because my hair can use all the help it can get!
I’d love to win this for my sister.
I want to win because I love Joico!
I need some highlights BADLY – summer is the perfect time to accent!
I would love to win this great prize package for my daughter, she’s a blonde and really likes
JOICO products.
I have long blonde hair and good products are essential.
Blondes have more fun.
I would love to win this for my sis in law
I’d love to win because the older I get the darker by childhood blonde goes! I enjoy highlighting, actually prefer the cal streaks than foil and this prize would be a sweet addition!
I would give this to my mother in law if I won. I couldn’t be farther from blonde if i tried 😉
I would like this as I have blonde hair.
I have blonde hair so could use these products
I actually want to win this for my mom.
I’d love to win so I could gift them to my mother!
i love joico product, They are great
I would like to win as I am a blonde and could use this line to give my colour a little boost.
I would love to win this for my blonde sister. She has never used products made specifically for blondes so it would be interesting to see what she thinks
I want to win because I’m not liking my current shampoo and conditioner and want to try something new!
Because I highlight my hair but find it turns brassy after about a month!
MY HAIR IS DULL AND NO LIFE AT ALL, I NEED TO CHANGE MY COLOR,AND HAIR STYLE AND HELP ME GET A NEW LOOK AS THEY SAY HAIR IS THE CROWNING GLORY, WITH THIS I CAN START ATTAINING GIVING A HIGHLIGHT SLOWLY AND TRY TO TUN TO A LITTLE BIT BLONDE COLOR WHY NOT, LIFE IS TOO,SHORT NOT TO ENJOY LIFE, TRY THINGS AND DO WHAT YOU WANT. I LIKE THE MOTTO:FOLLOW YOUR HEART THIS IS THE REASON WHY I WOULD LIKE TO WIN THIS…A CHANGE, NEW LUZY, NEW LOOK, NEW HAIRSTYLE….
I love having blonde highlights but the colour tends to go brassy very quickly and i know it’s because I am using the wrong shampoo . This sounds like it would help keep my blonde looking beautiful.
I’d love to win because my teen has amazing blonde hair, & this set would help maintain it’s beautiful natural highlights!
I love the smell of Joico products, and this would work well with my new highlights!
I’m a blond and I have a lot problems with my hair, i’st dry and frizzy, I use products but nothing seems to be working the way it should and now it’s starting to break, so it would be amazing if I won joico products as I have heard nothing but good things!
I have blonde highlights so I would love to try this.
Joico makes such excellent hair products!
I’m a natural blonde but I’m constantly putting highlights in my hair as well especially in the summer months. I really just want my blonde to look it’s best. A brighter blonde with less frizz is very appealing to me!
I’d love to win so I could try it out. I’ve heard this is a quality brand.
I just put blonde in my hair and I’ve never tried anything like this.
I would like to win so I can put life into my blonde hair.
My daughter has her hair blonde she needs this product.
I have blonde highlites in my hair and I have great faith in the Joico brand. I would love to treat my hair with their products, I used to use a Joico shampoo/conditioner quite a few years ago and loved it and made my hair feel soft, clean and light.
I love using quality products for my hair 🙂