Have you see the Cheerios commercials about a world without dieting? They’ve caught my eye, and I love the message they promote. Cheerios is taking their message one step further with videos like the one below, and I think they nailed it.
In it, Olympian Silken Laumann takes the Never Say Dieting Oath by way of a message to her daughter.
Watch.
Listen.
And then tell me it doesn’t hit home. Even if you don’t have a daughter, this video makes a person step back and reflect on their own childhood and their own mother’s use of the word.
Simply amazing. I 100% support this campaign! Well done Cheerios, well done.
I love this new advertising, of all the companies out there other than unilvier (dove). Not one has cared about our children especially our girls. I have been hearing about dieting my 50 some years and and our world just gets heavier so dieting is not working. Weather someone is 110lbs or120lbs doesn’t matter, how we feel about ourselves and our health is what counts. We need to make running around with a ball or riding a bike play and more fun. Thanks to these advertisers can make a difference but we have to listen and do. Don’t get skinny get healthy!
Thanks for sharing.. SO important and very powerful <3
Love this cheerios campaign as i think kids today have such a distorted image as to what is a healthy body image!
Totally support this campaign! Dieting is a dangerous word!
Thanks for sharing. Working with young teens with self image issues I definitely support this campaign.
Your image is not just made up of a number on a scale. Dieting is not a great word to teach our children. We should teach them more important things such as morals.
Thanks for sharing.. never thought of it that way!
Thanks for sharing! This is great.
such a great message
thanks for sharing.
Thank you for sharing! Great message:)
no I havent seen it but I’ve been hearing about it. thanks for the reminder I wanted to check it out
love this message!! thank you so much for sharing it !
Wow that is awesome!!! Great campaign!!
I haven’t seen this advertisement before. Silken is a great role model and wonderful for this commercial with Cheerios. I stopped saying ‘diet’ a few years ago…healthier lifestyle works for me.
thanks so much for sharing
I’m 100% for the message behind the DOVE commercials…and I love them (for the most part. There are a few that flash pictures of half naked women across the screen in an attempt to show what young girls are often bombarded with. But by doing this I wonder if these women are being dehumanized all over again…) Anyway, love the message 🙂
Such a powerful message! I have daughters and I hope that I am expressing this to them1
powerful – especially with 2 young girls…
I think it is a good concept but I wonder if they should emphasize more “Set by example” to promote healthy eating.
What a great campaign, and great message for our children
i have boys but i still try to refain talking negatively about food and weight. people have innate value that is not tied to weight and looks etc. so i try to role model that idea with no negative self talk or objectifying other peoples bodies
this gave me shivers when I listened to it I hope they do more & more & more of these
Great video and well done Cheerios, this word ‘dieting’ has way too much power these days and controls so many peoples lives it’s about time we as a society stopped these harmful campaigns that are so often seen at the beginning of the new and focus solely on how we look and tells our children we are not comfortable with the bodies we are in. We wonder why kids these days have such unhealthy self esteem issues.
I love this message — it’s especially important for our kids to know this.
Such a Great Message & Campaign. Kids really need a Positive Message on body issues and Self Esteem
Love it. As a women who has struggled with my weight over the years — I love strong positive women with great values.
Oh good. I hate that word lol.
What a nice video. Thank you for sharing it.
too many parents still go on about dieting…so sad to see their children pick up on that. strive to be healthy instead.
very powerful and yes eating healthy is a great thing Thank you for sharing with us
very important message. thank you.
What a great video. Thank you for sharing 🙂
Thanks for sharing
great video, very powerful
great message! now that I have a daughter of my own I could never imagine seeing her suffer through dieting
The message is so important to everyone.
I support the campaign.
This is amazing, and brought tears to my eyes. I have 2 teenage daughters that worry non stop their weight. Part of that is my fault for talking about my own issues for so many years. I now have an almost 3 year old son and an 8 month old daughter. I won’t be repeating that mistake.
I HATE the word “dieting”. When I was 11, my parents put me on a “diet”. I had to go in to be weighed every day after school and even felt guilty if my best friend shared a single gummy bear with me. Never ever will I call it “dieting” or put my own kid on a “diet”.
I agree totally with this campaign. Where have we gotten so off track? So obsessed with body weight and body image, and NO emphasis put on being active and leading a healthy life just in general. We haven’t taught a few generations the basics, ever since they got rid of the Participaction campaign – I know, it’s still out there, but I used to be able to sing their tune, and now… they are barely mentionable as a contributing factor to our children’s health.
Very powerful, and important. I”m happy to see there are others that feel the way I do about dieting.
Hate the word dieting. Sends out such a negative message.
I love this! I tell my kids that we exercise to be strong and healthy, that it is fun. I tell them to listen to their bodies and teach them about food groups and balance so that they feel informed enough to make their own eating choices.
Very powerful indeed! Such an important message in todays looks obsessed society!
Great message. I don’t diet.. Never have, I just don’t have the drive for it. Instead I go through spurts of “healthier” eatting. I will make sure dieting is not a word in our house as my girls grow up.
What an amazing message…
Such a great message from a great role model.
I love the way theyre gearing all the advertising. With so many self esteem issues coming to light its good to see a company get behind the children
This is a brilliant campaign! Its about time there was responsible advertising in this world!
I love this campaign, it’s a very important message and I’m happy to see this being advertised.
I think it is important to recognize that a healthy diet is meant to imply healthy, nourishing eating habits not a diet. I think incorporating these words is a great way to model healthy choices for your children. Additionally, it puts a lot less pressure on ids.
I have struggled with my weight since i was 4 years old. I vowed to never pass those issues on to my daughter.
What a great message!