Ahh, That Satisfying Crunch!

Over the past month or so I’ve been sharing an awesome campaign from Special K focused around the theme of , “What fills you up?”

The Special K Protein What Fills You Up Survey also revealed that Canadian women love to live an active life. Keeping busy (53 per cent), taking time for personal interests or hobbies (43 per cent) and exercising (38 per cent) are among the leading ways women find fulfillment emotionally and spiritually.

One in four women also confessed that if their breakfast doesn’t fill them up, they find themselves more tempted by cravings throughout the morning. And, when the urge to snack arises, one third admit lack of willpower causes them to stray from their healthy habits. But it is convenience that is the biggest culprit (53 per cent) leading to less healthy food choices.

Of course, this all is perfect information for explaining why Special K is so excited about their newest product – Special K Protein Cereal.

Each bowl of
 Special K Protein Cereal has 10g of protein plus 9g of fibre, making it a great way to start the day.  With crunchy whole grain clusters, along with a touch of vanilla flavour for that perfect taste, you’ll be feeling the willpower to keep your morning on track.

And oh how I love the crunch!

At first, this cereal was in my pantry because – of course – if I was going to share this campaign with readers I certainly had to try the cereal.  Now, it’s the cereal I reach for in the mornings because of that satisfying crunch (and the taste too, of course!)  I like knowing that my morning cereal is not only fueling my body for the day, but also providing me with protein and fibre (something my standard kid-favorite cereals most certainly do not.)

Look for it the next time you’re in the cereal aisle and compare the nutritional label to that of your current cereal (or, if you’re like me, say “Oh, cereal, yes I should eat something for breakfast besides a cup of coffee.”)  If you like a good crunchy cereal to start your day (or as a bedtime snack!) this one gets my vote for crunchy goodness all around.