LEGOLAND® Florida Explorer (How Cool Is This?)

A unique Ford Explorer that rolled off the line at the Chicago AssemblyPlant will feature the model’s trademark eye-catching craftsmanship with one notable distinction. This
Ford Explorer is created from more than 380,000 LEGO bricks and marks the beginning of a long-term alliance between Ford and LEGOLAND® Florida theme park.

The bright red LEGOLAND Florida edition Explorer, created by 22 designers, weighs 1,200 kilograms and is supported by a 350 kilogram interior aluminum base. The completely reinvented Ford Explorer is a head-turner on its own, of course, blending style, capability and technology with class-leading fuel efficiency. It delivers 7.0 L/100km on the highway with an all-new EcoBoost® engine.

After its debut at the historic Chicago plant, which produces the Explorer, the vehicle was loaded onto a trailer with transparent sides so motorists could see the LEGO Explorer as it made its way to the new 150-acre LEGOLAND Florida theme park just outside Orlando. <– Can you imagine seeing that on the highway?!

There it will be featured in front of one of the park’s attractions, the Ford Driving School for children.

“The LEGOLAND Florida Explorer and the Ford Driving School attraction are great opportunities to showcase our products and safety messages to families and visitors in a unique way,” said Tracy Magee, Ford Experiential Marketing manager.

LEGOLAND Florida, which opened Oct. 15, will cater to kids ages 2 to 12 with more than 50 family-focused rides, shows and attractions and a historical botanical garden.

The park, which features exhibits using more than 50 million LEGO bricks, is divided into 10 themed entertainment zones for kids. It allows them to experience different adventures, including the empowering thrill of getting behind the wheel and learning to drive their own vehicle.

“The anticipation level is incredibly high,” said LEGOLAND Florida General Manager Adrian Jones. “This is the only park of its kind in the world built exclusively for kids ages 2 to 12, and it will be a total departure from anything families with young children have seen before. It’s a completely immersive experience, engaging kid’s imaginations and their sense of adventure through interactive play.”