Bumbleride is an innovative lifestyle company that creates baby mobility products for today’s modern family. Founded in 2004 by Matthew and Emily Reichardt, new parents at the time, they were met with disappointment while shopping for a stroller for their daughter. This noticeable gap in the stroller market led the Reichardt’s to do what most would not: they set out to design and manufacture their own line of high-quality, modern strollers with eye-catching colors and innovative features. This led to the Movement Edition which was recently announced.
With Bumbleride’s deep roots in Southern California, the Movement Edition was a natural extension to Bumbleride’s passions, staying active via action sports and the outdoors. The founders and many employees are avid action sports enthusiasts and when the surfs up, like to catch a few waves or two. Movement Edition features water-resistant sport fabrics, SPF 45 sun canopies and striking color combinations. This collection was inspired by and designed for the active, action/sports lifestyle and has a very unique and sophisticated look compared to other strollers in the industry. This Edition is the first of its kind to be offered to action sports parents. Inspired by Southern California’s surf and skate culture, Movement Edition strives to offer what action sports parents have long been waiting for- cool functional products suited to their lifestyle that make their lives easier with baby.
The Bumbleride Movement Edition will be shipping to retails in April, 2011!
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