Canadians are increasingly taking to social media to talk about their #badhairdays and Chatters is listening. “With hundreds of posts every month, we knew we wanted to do something”, said Corine Sim, Vice President of Marketing & Branding at Chatters
Salons. “People might joke about bad hair days, but how we look directly affects how we feel. Every day at our salons, customers share stories of the things they have done, or haven’t done, because of their hair.”
Have you been there? Of course, I think we all have experienced a bad hair day, or bad hair “why did I do that” style from time to time. In fact, a recent poll by British newspaper Daily Mail revealed women can spend a remarkable 26 years of their life dealing with questionable hair days and a 10-country survey done by the Dove Self-Esteem Project found 2/3 of women actually withdraw from normal daily activity when they are feeling bad about their looks.
To combat this, and spread goodness across Canada,The “Style Happy Van” mobile salon will be introducing the power of style happy from BC to Ontario one free hairstyle at a time.
Chatters stylists will invite locals in each city to take a seat inside the mobile salon for a free consultation and simple style update. “The Style Happy Tour is giving us a chance to get out from behind our chairs and show Canadians what a positive impact feeling good about their hair can have on their lives,” said Sim. “When you look good, you can feel like your best self, and that’s the essence of style happy.”
The Chatters Style Happy Tour is set to run through June, with the last stop scheduled in Ottawa on June 29 th . The Tour is making stops in Vancouver (June 7 th ), Kelowna (June 8 th ) Calgary (June 10 th ), Edmonton (June 12 th ), Regina (June 16 th ) Winnipeg (June 18 th ), Toronto (June 23 & 24 th ), London (June 26 th ) and Ottawa (June 28 th and 29 th ).
On Friday June 16th look for the Chatters Style Happy Tour Van from 11:30 – 1:30 parked at Victoria Park at City Square Plaza (Victoria Ave @ Lorne St) here in Regina!