Along with multiple other changes in the past year, it’s not only my body that’s gotten lighter! I’ve gradually worked my way to a lighter shade of hair colour, with blonde highlights. Truth be told, I’ve learned that blonde works better to cover up any grey strands (my sparkle, as I call them!)
Maintenance of blonde hair isn’t all that hard; regular visits to my stylist and quality hair products ensure that my hair stays it’s lovely new hue, but not all products are created equal of course. For that very reason, Joico has created Blonde Life, a luminous line of care and lightening products, created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy and intentionally blonde.
Joico’s latest addition to its popular new line for blondes – the new Blonde Life Brightening Veil! This all-in-one, latest addition to the line is a true wonder. It’s a multi-tasking powerhouse that treats vulnerable blonde locks and protects them from mechanical, thermal, and UV damage, so you end up with only the most beautifully brilliant, healthy-looking blonde that shines! Ward off everything from UV and frizz, and stay shinier and healthier than ever. Step into the light and let your blonde locks shine stronger and brighter with new Blonde Life Brightening Veil.
Why you’ll love it:
• Instantly detangles
• Shields hair from UVA/UVB rays protecting hair-color against damage and fading due to exposure
• Helps keep blondes brighter
• Provide protection from thermal styling up to 450° F (232° C)
• Leaves Hair soft to the touch
• Instantly boosts shine
• Reduces frizz
• Makes hair more manageable
• Improves elasticity
• Hydrates thirsty hair
• Doubles strength (against combing breakage on damaged hair vs. non-conditioning shampoo)
Joico is passionate about taking care of your blonde hair; keeping every strand strong, protected and perfectly on-tone with its game-changing Brightening Shampoo, Conditioner, Masque and now the new Brightening Veil, which all pair intensely nourishing ingredients with cutting-edge science. So here’s to you Blondes-by-choice! Joico promises to celebrate you, applaud you, believe in you, because they understand you and are committed to you. So embrace the idea of going blonder, we’re in this together to help you live the Blonde Life!
BLONDE LIFE Brightening Shampoo 10.1 oz. $16.99 SRP • Brightening Conditioner 8.5 oz. $17.99 SRP Brightening Masque 5.1 oz. $19.99 SRP • Brightening Veil 5.1 oz. $19.99 SRP
Go to Joico.com to find out where to purchase.
One of my readers is going to win this JOICO Blonde Life prize package (total value $75). Simply fill in your name and email address in the form below to get started – lots of bonus entries available too! Good luck everyone!