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Eat Better This Winter #BetterFoodStartsHere

I wonder if you feel it. A friend and I were chatting just this morning about how we couldn’t wait for summer – to sit on the deck, sip sangria and nibble on appetizers. She commented that her clothes are feeling tighter, I mentioned that I was feeling
unmotivated in the kitchen because of the winter blahs.

It happens to the best of us – though the days are getting longer, the early sunsets and cold weather doesn’t give us a lot of motivation, and I’m often struggling to figure out what’s for dinner. I miss being able to run outside to my garden in the summer and grab ingredients for a quick salad. I miss sangria too but that’s besides the point.

peppers at sobeys

Eating produce in the winter can be a struggle, and not just because the snow is covering my backyard garden. This year, we’ve seen photos on social media of huge price jumps in things like cauliflower and celery. So, what’s a mom to do?

Search out produce and prices that work with your budget, and look for stores, brands and organizations that understand. Have you seen the Sobeys commercials while snuggling in on the sofa in the evenings? Sobeys is working to help Canadians eat better food, more affordably and is now on a mission to offer better produce at lower prices every day.

Sobeys Better Food For All

Visit a local Sobeys and you’ll notice a few differences in the produce department, which include:

– Lowered prices on many produce items compared to their regular in-store everyday prices, including many items Canadians buy every week
– Weekly “produce picks” selected for their optimum quality and recommended by Sobeys experts to encourage food discovery
– A wide selection of quality organic produce
– Tips on preparation from Jamie Oliver
– A 100 per cent satisfaction guarantee

Sobeys is also introducing more positive changes to help Canadians eat better in the meat department, with premium quality Western Canadian Sterling Silver AAA beef, aged 21 days. In fact, all of the fresh meat offered in Western Canada is sourced in
Western Canada. That’s something this Saskatchewan girl appreciates!

I picked up a bounty of veggies this week at Sobeys so I could make one of our favourites – slow cooker vegetable beef stew. There’s something so comforting about beef stew, don’t you think? It’s super-easy to make, and the leftovers always taste even
better the next day! My kids love taking it in a thermos for lunch too.

So now’s the time to head to Sobeys and stock up on some of your favourite fruits and veggies. And when you’re done making your delicious recipe, don’t forget to snap a picture of it for the chance to win one of 10 Sobeys gift cards! To enter to win, all you have to do is share a picture of your better food meal on Twitter and/or Instagram with the #BetterFoodStartsHere along with a brief description of how you’re eating more affordable and healthier meals thanks to Sobeys. Check out the full rules and regulations here.

This contest is only open to residents of Alberta, British Columbia, Manitoba and Saskatchewan.

Good luck!

vegetable beef stew

4.8 from 10 reviews
Slow Cooker Vegetable Beef Stew
  • 2 pounds beef stew meat, cut into 1 inch cubes
  • ⅓ cup flour
  • ½ teaspoon seasoning salt
  • ½ teaspoon ground black pepper
  • 2 tablespoons olive oil
  • 2 cloves garlic, minced
  • 1 teaspoon paprika
  • 1 tablespoon Worcestershire sauce
  • 1 onion, chopped
  • 1 container Campbell's beef broth (900ml)
  • ½ cup red wine
  • 1 cup water
  • 3 potatoes, diced
  • 4 carrots, sliced
  • 2 stalks celery, chopped
  1. Place flour, seasoning salt and pepper in a zip loc bag. Add meat and shake to coat.
  2. Heat oil in frying pan or dutch oven. Add meat and onions to brown
  3. Transfer meat to slow cooker.
  4. In a separate container, mix ½ cup red wine (I used merlot) with 1 container beef broth and add to still-hot pain to deglaze.
  5. Pour over meat in slow cooker.
  6. Add remaining ingredients. I typically add whatever veggies I have on hand which can sometimes includes corn, red peppers or broccoli.
  7. Cook on low 8 hrs

The author has received consideration from Sobeys or Sobeys’ media partners in exchange for this content.  Sobeys is not responsible for the content.


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