Speculation has been heavy. Rumors have been circulating for weeks. No, it’s not the latest celebrity gossip headline but if you’re in the Scentsy family (and by family I mean consultants and customers, as Scentsy really does treat those who love them with just as much love and excitement back at cha!) you’re aware that something big has been on the horizon for awhile.
Scentsy is not just about wax and warmers any longer. While their orginal brand has been hugely successful, the Scentsy team has said that they wanted to offer consultants a legacy of products to showcase and essentially build careers around. New products were released under the Scentsy brand – Layers – which included bath and shower products, lotions and even laundry products. Then, Scentsy unveiled an entirely new brand with Velata – fondue warmers and chocolate!
This week, at Scentsy’s 2012 conference, the Scentsy team announced a new brand and I’m sure the response was huge even though I wasn’t there to be a part of it. You see, I’ve been keeping a secret for a few days now. As a Scentsy Blogger, we were given a sneak peak at the new brand, and even received some products earlier this week to see, touch, and experience so we could then bring the news to you, our readers.
Scentsy’s newest brand is Grace Adele (named after Scentsy owners Heidi and Orville’s youngest daughter) and it’s a totally new line of products focused on STYLE and making fashion work for you. You know those people you see (maybe it’s even your best friend or sister) that always seem to have their look together? They can rock a necklace, bag and other accessories seemingly without effort while the rest of us fumble along trying to figure out how to put a look together. Don’t worry, if you’re one of the fumblers you’re not alone. One look at the thousands of You Tube videos out there about how to create a look whether it be fashion, make-up, or hair tells us all that many of us need a little help.
The Grace Adele Style System makes creating your perfect look easy:
1. Pick My Bag Color – there are 7 bag colors in total; Red, Zebra, Teal, Black, Leopard, Natural, and Purple.
2. Choose My Bag – once you have your favorite color picked out, it’s just a matter of choosing 1 of 5 bag styles to anchor your look.
3. Add My Clutch – along with the gorgeous bag selection, you can also choose a matching (or not?) clutch that can even fit inside the pocket of your larger bag, creating an entire new look, or of course be carried on its own.
4. Style My Bag – Add a little flair to your bag with clip-ons (like jewelry for your bag!) and other accessories like wallets and wristlets.
5. Style Me – finish off your look with jewelry and scarves.
Grace Adele gives customers all these options in a huge, well organized, catalog. I love that the entire catalog is divided by color first so you can just flip to the color that speaks to you most, or is a forever favorite, and then design your entire look from that point on.
A word on the names of the products themselves. The bags and clutches are all girls names making them easy to remember but Grace Adele got even more creative – the bags are two syllable names and the clutches are one syllable names! This makes it easy for consultants to know what a customer is talking about, first of all, and it also makes it fabulously cute to say your bag/clutch combo.
Me? I have the Cora-May in Purple! Isn’t she gorgeous??
The Cora bag can be worn across the body or on one shoulder and has an adjustable strap. The clutch (which I can’t wait to use when traveling at dinners and events) has a ton of room and organization inside the bags is amazing (a busy woman helped design these bags, clearly!)
In addition to the Cora Bag and May Clutch I also received a Contrast Wallet, Unchained Clip-On for my bag and a gorgeous Unchained Bracelet to complete my look!
Purple is one of my favorite colors, though I tend to wear a lot of black so I think my new Cora Bag and May Clutch will definitely POP when I wear them, along with my jewelry too of course!
Now, think how amazing this new brand is going to be when it’s available in a comfortable home-party format! Invite a few girlfriends over, pop open a bottle of wine, and shop in your living room with a Grace Adele consultant available to answer questions and help you put together a look.
I know you’re wondering about pricing (I was curious too!). The website should be able to give you an idea of the overall prices but in general bags are around $96 and clutches are $48. Grace Adele also has something called Stylish Savings which pairs together items in bundles to save you money (for example if you buy both a Grace Adele Bag and Clutch you can save $36.) Jewelry prices are great at around $18-$24 for earrings and around $36-$78 for necklaces (all Canadian prices here, US prices will be slightly different).
Scentsy consultants have to sign up for the kit before they can become a Grace Adele consultant but the kits are reasonably priced to allow consultants to jump in ASAP and start sharing Grace Adele with their friends. More info, of course, can be found at the Grace Adele Website!