Tuesday I’m off to Detroit to Go Further With Ford 2012 – the annual trend conference “that will look at global trends and issues facing consumers now and into the future.” Expert futurists and trend spotters join Ford designers, engineers and scientists to bring media an in depth look at what’s influencing consumer’s choices today.
Keynote speakers include David Kirkpatrick (author of “The Facebook Effect: The Inside Story of the Company That’s Connecting the World”) and Bill Ford, the great-grandson of the man who pioneered the Ford company! Last year’s Keynote was Malcolm Gladwell (“Outliers”) – Ford brings us the best of the best when it comes to insight on social media and trends at this yearly conference.
I’m also eager to hear (ok I admit and see) Entourage’s Adrian Grenier who, aside from being an actor is also a film maker and co-founder of SHFT.COM. He’s speaking at one of the several Trend Sessions event participants can attend, Grenier being part of the Eco-Psychology session.
These are just 3 of the many great minds speaking at the conference this year. I learned a wealth of info last year and am eager to attend once again this year. I’m also really looking forward to day 3 where participants get the chance to sit behind the wheel of different Ford vehicles at Ford’s test track and learn skills and info from professional drivers. The wet-track driving with professional stunt drivers in a Ford Mustang last year was so fun (er…I mean, I learned a lot about defensive driving as well…)