I live approximately 4 hours from the closest IKEA so when I get to shop at one of my favorite stores (about 2x a year) I have to be strategic about it. Typically, the older kids go to play (love that option at the store) and we have the baby with us while we shop for a max of 1 hour before we’re alerted that it’s time to pick up the kids. Gone are the days when I could leisurely walk the aisles. No, no, this type of shopping is a mission!
Now, IKEA has made shopping even easier for moms like me with the launch of the IKEA Mobile Shopping App! Canada is 1 of 3 pilot countries for this app, bringing store information right to customer’s finger tips! It just launched this week so now you can be the first of your friends to have ‘that new app’ that no one else has (because you’re trendy like that!)
“We recognize that smartphones are changing consumer behavior and our customers are increasingly relying on their mobile phones to get the information they need.” says Kerri Molinaro, President, IKEA Canada. “Ten per cent of all traffic to the IKEA.com websites in March 2012 was from a mobile, which translates into an annual increase of 250%.”
I have been playing with this app for a few days, and have found it really easy to navigate. The best part is that you can keep an ongoing shopping list so that when you finally untangle yourself from the kids and escape go to IKEA, your list is right at your fingertips and you can find what you’re looking for with ease. Of course, that won’t stop me from adding about 10 more items to my cart (with those awesome swivel wheels, weee!) along the way.
We’re planning a trip to Edmonton in August and I’ll have my list packed full by then I’m sure. Another great thing about the IKEA Canada Mobile App is that you can find out what items are currently on sale, which can help in some strategic decision making when shopping. Who am I kidding? It always goes right in the cart and the checkout is a game of “let’s see how much Tenille spent at IKEA this time!” Love it.
Disclosure: This post is part of a IKEA Canada sponsored program. The opinions on this blog, as always, are my own.